![SOGO CLUB by Alexander Wong](https://static.wixstatic.com/media/30e335_6d9d552cb297459595d37d848fb440a9~mv2.jpg/v1/fill/w_147,h_74,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/30e335_6d9d552cb297459595d37d848fb440a9~mv2.jpg)
SOGO CLUB by Alexander Wong
![SOGO CLUB by Alexander Wong](https://static.wixstatic.com/media/30e335_6d9d552cb297459595d37d848fb440a9~mv2.jpg/v1/fill/w_147,h_74,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/30e335_6d9d552cb297459595d37d848fb440a9~mv2.jpg)
SOGO CLUB by Alexander Wong
SOGO CLUB HONG KONG
![](https://static.wixstatic.com/media/30e335_186ce2208102470bba1d2201997ed02a.png/v1/fill/w_154,h_164,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/30e335_186ce2208102470bba1d2201997ed02a.png)
SOGO is simply The Shopping Landmark for Hong Kong people and a must-see for all Tourists alike --- the Harrods of Hong Kong so to speak. The Department Store is characterized by their “one-stop shop”, “shop-in-shop”, “Japanese style” and “customer oriented” concepts, offering the best shopping experience in purchasing quality goods whilst providing the best customer service all within a comfortable and pleasurable shopping environment.
The New SOGO Club designed by Alexander Wong consists of three categorical segments : Lifestyle which lies on the 11th and 16th Floors, Home on 12th and 13th Floors, and Beauty for 14th and 15th Floors.
![KATANA SHELVES by Alexander Wong](https://static.wixstatic.com/media/30e335_3087cc36012641e5925d17a63b89a6ae.jpg/v1/fill/w_97,h_163,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/30e335_3087cc36012641e5925d17a63b89a6ae.jpg)
KATANA DISPLAY SHELVES by Alexander Wong
![KATANA SHELVES by Alexander Wong](https://static.wixstatic.com/media/30e335_3087cc36012641e5925d17a63b89a6ae.jpg/v1/fill/w_97,h_163,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/30e335_3087cc36012641e5925d17a63b89a6ae.jpg)
KATANA DISPLAY SHELVES by Alexander Wong
KATANA DISPLAY SHELVES
![SWING SIGNAGE by Alexander Wong](https://static.wixstatic.com/media/30e335_49e2e6bd49cb42b1992eb88e199cd63e.jpg/v1/fill/w_136,h_81,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/30e335_49e2e6bd49cb42b1992eb88e199cd63e.jpg)
SWING SIGNAGE by Alexander Wong
![SWING SIGNAGE by Alexander Wong](https://static.wixstatic.com/media/30e335_49e2e6bd49cb42b1992eb88e199cd63e.jpg/v1/fill/w_136,h_81,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/30e335_49e2e6bd49cb42b1992eb88e199cd63e.jpg)
SWING SIGNAGE by Alexander Wong
SWING SIGNAGE
![RIBBON FRIEZE by Alexander Wong](https://static.wixstatic.com/media/30e335_c772b0899066453394ca7f02a56d305d.jpg/v1/fill/w_136,h_81,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/30e335_c772b0899066453394ca7f02a56d305d.jpg)
RIBBON FRIEZE by Alexander Wong
![RIBBON FRIEZE by Alexander Wong](https://static.wixstatic.com/media/30e335_c772b0899066453394ca7f02a56d305d.jpg/v1/fill/w_136,h_81,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/30e335_c772b0899066453394ca7f02a56d305d.jpg)
RIBBON FRIEZE by Alexander Wong
RIBBON FRIEZE
![CURVED GLASS LIGHT by Alexander Wong](https://static.wixstatic.com/media/30e335_f03bb876a6ba40d38ca8872832023323.jpg/v1/fill/w_136,h_81,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/30e335_f03bb876a6ba40d38ca8872832023323.jpg)
CURVED GLASS LIGHT by Alexander Wong
![CURVED GLASS LIGHT by Alexander Wong](https://static.wixstatic.com/media/30e335_f03bb876a6ba40d38ca8872832023323.jpg/v1/fill/w_136,h_81,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/30e335_f03bb876a6ba40d38ca8872832023323.jpg)
CURVED GLASS LIGHT by Alexander Wong
CURVED GLASS LIGHTBOXES
![SOGO BEAUTY & SPA by Alexander Wong](https://static.wixstatic.com/media/30e335_eb9408295b38423d8ee139c4131d1fd3.jpg/v1/fill/w_136,h_81,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/30e335_eb9408295b38423d8ee139c4131d1fd3.jpg)
SOGO BEAUTY & SPA by Alexander Wong
![SOGO BEAUTY & SPA by Alexander Wong](https://static.wixstatic.com/media/30e335_eb9408295b38423d8ee139c4131d1fd3.jpg/v1/fill/w_136,h_81,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/30e335_eb9408295b38423d8ee139c4131d1fd3.jpg)
SOGO BEAUTY & SPA by Alexander Wong
SOGO BEAUTY & SPA
![SOGO BEAUTY & SPA by Alexander Wong](https://static.wixstatic.com/media/30e335_2ec631be8a544ca193619c7eb9985bb4.jpg/v1/fill/w_136,h_81,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/30e335_2ec631be8a544ca193619c7eb9985bb4.jpg)
SOGO BEAUTY & SPA by Alexander Wong
![SOGO BEAUTY & SPA by Alexander Wong](https://static.wixstatic.com/media/30e335_2ec631be8a544ca193619c7eb9985bb4.jpg/v1/fill/w_136,h_81,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/30e335_2ec631be8a544ca193619c7eb9985bb4.jpg)
SOGO BEAUTY & SPA by Alexander Wong
SOGO BEAUTY & SPA
![SOGO BEAUTY by Alexander Wong](https://static.wixstatic.com/media/30e335_23c6a8725d1d4a40944320a79eb176d8.jpg/v1/fill/w_136,h_81,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/30e335_23c6a8725d1d4a40944320a79eb176d8.jpg)
SOGO BEAUTY by Alexander Wong
![SOGO BEAUTY by Alexander Wong](https://static.wixstatic.com/media/30e335_23c6a8725d1d4a40944320a79eb176d8.jpg/v1/fill/w_136,h_81,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/30e335_23c6a8725d1d4a40944320a79eb176d8.jpg)
SOGO BEAUTY by Alexander Wong
SOGO BEAUTY
![TREATMENT ROOM by Alexander Wong](https://static.wixstatic.com/media/30e335_636927ea9b6b4f66bba893d1c0d3d414.jpg/v1/fill/w_136,h_81,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/30e335_636927ea9b6b4f66bba893d1c0d3d414.jpg)
TREATMENT ROOM by Alexander Wong
![TREATMENT ROOM by Alexander Wong](https://static.wixstatic.com/media/30e335_636927ea9b6b4f66bba893d1c0d3d414.jpg/v1/fill/w_136,h_81,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/30e335_636927ea9b6b4f66bba893d1c0d3d414.jpg)
TREATMENT ROOM by Alexander Wong
TREATMENT ROOM
![LIFT LOBBY by Alexander Wong](https://static.wixstatic.com/media/30e335_861154c2f24c455d9635c931f381c33c.jpg/v1/fill/w_136,h_81,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/30e335_861154c2f24c455d9635c931f381c33c.jpg)
LIFT LOBBY by Alexander Wong
![LIFT LOBBY by Alexander Wong](https://static.wixstatic.com/media/30e335_861154c2f24c455d9635c931f381c33c.jpg/v1/fill/w_136,h_81,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/30e335_861154c2f24c455d9635c931f381c33c.jpg)
LIFT LOBBY by Alexander Wong
LIFT LOBBY
![LIFT LOBBY by Alexander Wong](https://static.wixstatic.com/media/30e335_07afa828520c4c4c8cc3e5c331599f92.jpg/v1/fill/w_136,h_81,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/30e335_07afa828520c4c4c8cc3e5c331599f92.jpg)
ENTRANCE TO LIFT LOBBY by Alexander Wong
![LIFT LOBBY by Alexander Wong](https://static.wixstatic.com/media/30e335_07afa828520c4c4c8cc3e5c331599f92.jpg/v1/fill/w_136,h_81,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/30e335_07afa828520c4c4c8cc3e5c331599f92.jpg)
ENTRANCE TO LIFT LOBBY by Alexander Wong
ENTRANCE TO LIFT LOBBY
![STYLE LOFT by Alexander Wong](https://static.wixstatic.com/media/30e335_f44ba062bba54a7b86d15630c07f26ec.jpg/v1/fill/w_136,h_81,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/30e335_f44ba062bba54a7b86d15630c07f26ec.jpg)
STYLE LOFT - THE GALLERY by Alexander Wong
![STYLE LOFT by Alexander Wong](https://static.wixstatic.com/media/30e335_f44ba062bba54a7b86d15630c07f26ec.jpg/v1/fill/w_136,h_81,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/30e335_f44ba062bba54a7b86d15630c07f26ec.jpg)
STYLE LOFT - THE GALLERY by Alexander Wong
STYLE LOFT - THE GALLERY
![ESCALATOR WALL by Alexander Wong](https://static.wixstatic.com/media/30e335_85c5a6cb74804b22ba4d4bc7b3326574.jpg/v1/fill/w_136,h_68,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/30e335_85c5a6cb74804b22ba4d4bc7b3326574.jpg)
ESCALATOR WALL by Alexander Wong
![ESCALATOR WALL by Alexander Wong](https://static.wixstatic.com/media/30e335_85c5a6cb74804b22ba4d4bc7b3326574.jpg/v1/fill/w_136,h_68,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/30e335_85c5a6cb74804b22ba4d4bc7b3326574.jpg)
ESCALATOR WALL by Alexander Wong