SOGO CLUB HONG KONG
SOGO is simply The Shopping Landmark for Hong Kong people and a must-see for all Tourists alike --- the Harrods of Hong Kong so to speak. The Department Store is characterized by their “one-stop shop”, “shop-in-shop”, “Japanese style” and “customer oriented” concepts, offering the best shopping experience in purchasing quality goods whilst providing the best customer service all within a comfortable and pleasurable shopping environment.
The New SOGO Club designed by Alexander Wong consists of three categorical segments : Lifestyle which lies on the 11th and 16th Floors, Home on 12th and 13th Floors, and Beauty for 14th and 15th Floors.
KATANA DISPLAY SHELVES
SWING SIGNAGE
RIBBON FRIEZE
CURVED GLASS LIGHTBOXES
SOGO BEAUTY & SPA
SOGO BEAUTY & SPA
SOGO BEAUTY
TREATMENT ROOM
LIFT LOBBY
ENTRANCE TO LIFT LOBBY
STYLE LOFT - THE GALLERY
ESCALATOR WALL
 SOGO CLUB is featured in Architecture + Design Magazine (India), January 2016. Retail Interior Design by Alexander Wong Architects Limited. |  Sophie Cullen (Digital Editor of Perspective Limited) on SOGO CLUB. November 2015. Retail Interior Design by Alexander Wong Architects Limited. Photography by Josh T. |  SOGO CLUB is featured in China's TRENDS Magazine, January 2016. Retail Interior Design by Alexander Wong Architects Limited |
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