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 MURA FUTURA A Japanese Lifestyle Supermarket for the Future

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  JAPANESE MURA  
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  GOURMET MURA  
What is MURA?
Mura is a Japanese Village.
Uniquely Inspired by Japanese Villages, MURA FUTURA is the newly opened SOGO Freshmart in Hong Kong created by Alexander Wong Architects, successfully benchmarking a new level of sophistication for the design of Japanese Lifestyle Supermarket. Key features of this functional, modular and versatile design include Barrel Vault Slatted Ceiling with Linear Lanterns, Golden Ham & Cheese Bento Counter, Picnic Cloth Flooring, Sake Arcadia, Gourmet Mura, Tatami Ceiling and Zen Cashiers Counters.
  1.  It took Alexander Wong Architects one year to design by beating 10 other International Design Teams in a  design competition back in May 2016.
  2.  Total Area: Over 2,000 square meters
  3.  Total Construction Cost & Expenses: Over 4 million USD

Panoramic Visions

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 HAM & CHEESE GOLDEN BENTO COUNTER 
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 GROCERIES AND BEVERAGE 
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 SAKE & WINE ARCADIA 
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 GOURMET MURA
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 SEAFOOD AND SUSHI
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 FRESH FOOD AND PROMOTION AREA
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 FRUITS AND VEGGIES 
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 ZEN CASHIER COUNTERS WITH JAPANESE LANTERN LIGHTING
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 SWING SIGNAGE DETAILS
SELECTED PRESS
Mura Futura (SOGO Freshmart)

"Mura Futura" is featured in Hong Kong's PRC Magazine, 7 Aug 2017. Supermarket Design by Alexander Wong

Mura Futura (SOGO Freshmart)

"Mura Futura" (SOGO Freshmart) is featured in Perspective Global (Int'l), 4 Jul 2017. Retail Interior Design by Alexander Wong

Alexander Wong wins Three Major Design Awards at German Design Award 2018 in Frankfurt, Ming Pao Weekly (Hong Kong) Issue 2574, p.12, 10 Mar 2018