CINEMA CITY LANGHAM PLACE
Hong Kong is one of the most dynamic cities in the world and probably the most glamorous & exciting Metropolis in Asia. At the famous mega-mall Langham Place in the heart of Mongkok, Pegasus Entertainment Holdings will be launching their first Cineplex called Cinema City Langham Place as their iconic flagship in Hong Kong.
Hong Kong has always set the benchmark for the most fashionable lifestyle in Asia. And Mongkok is synonymous with “Re-interpreting World Cultures”, transforming imported brands into a part of Hong Kong’s very own culture, generating new subcultures with brands anew. On top, Mongkok is filled with iconic images from legendary local films and the goal is to create a unique branding for Cinema City Langham Place that will truly be international and local at the same time.